Conference Program, June 27

8:00am – 8:50am
Registration & Coffee/Tea
Morning Sessions
8:50am – 9:00am
Conference Welcome
Seth Grimes, Alta Plana Corporation, conference chair
9:00am – 9:30am
The Amnesiac Customer: Emotions, Memories & the Customer Experience
Howard Lax, The Lax Group
9:30am – 9:50am
Measuring Emotions in Brand Health
Thomas Wilson, Uber and Rob Key, Converseon
9:50am – 10:30am
Panel: Brand Value
10:30am – 11:00am
11:00am – 11:30am
Visual Revelations of an Emotional President
Skye Morét, Periscopic
11:30am – 12:30pm
Presentations & Panel: The Long-Tail Social Conversation
12:30pm – 1:30pm Lunch & Networking
Afternoon Sessions
1:30pm – 1:40pm
Emotional Intelligence: Defining Sentiment and Relationships for the Machine
Sanggyoon Oh, BPU Holdings/ZimGo
1:40pm – 2:00pm
2:00pm – 2:20pm
2:20pm – 3:00pm
Panel: Research & Insights Futures
Moderator: Trish Dorsey, Ipsos
3:00pm – 3:30pm
3:30pm – 3:50pm
Paul Tepper, Nuance Communications
3:50pm – 4:10pm
Jeremy Epstein, Never Stop Marketing
4:10pm – 4:30pm
Mikhail Dubov, Chattermill
4:30pm – 4:50pm
How Sentiment Analysis will Revolutionize eCommerce
Ezra Daya, Aspectiva
4:50pm – 5:00pm
Wicked Good, the Importance of Human-in-the-Loop in Sentiment Analysis
Randi Barshack, CrowdFlower
Networking Reception
5:00pm – 6:30pm
Networking Reception – Join us for drinks and hors d’oeuvres


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