Howard Lax, The Lax Group
Building upon a diversified background in market research, marketing, consulting and education, Howard consults via the Lax Group. He formerly led the Customer Strategies Practice for Kantar TNS in North America. A frequent voice at industry conferences and publications, Howard has deep experience across the spectrum of industries with both B-2-B and B-2-C clients. His writing can be found in Loyalty Management, Marketing News, 1 to 1 Media, MarketingProfs, CustomerThink, Quirks and other publications. Howard has focused on customer loyalty and experience for 20+ years, including positions with GfK, Harris Interactive and ORC. He has taught at the college and graduate school levels and earned his Ph.D. from the Graduate Center CUNY.