Kirsten Zapiec, bbb Mavens
Kirsten is a co-founder and Maven at bbb Mavens, a modern day Market Research Consultancy that leverages cutting edge technologies to uncover the insight a brand needs to develop deep, emotional connections with consumers in today’s frenetic marketing environment.
An innovator at heart, as digital technology turned the Marketing world upside down, she became a pioneer; leading the innovation of new and cutting edge research techniques that produced insights relevant to the current marketing environment. These techniques include measuring the emotional response to advertising, the first panel-based digital media effectiveness measurement system and cutting edge breakthroughs in brand equity measurement. Currently, Kirsten is working with unstructured data sources to explore the emotional connections consumers have with brands and most importantly understanding why.