Larry Cohen, Mediabrands Society
Larry Cohen has over 15 years’ experience in analytics in the retail, hospitality and media industries. Larry started his career as a retail planner in the youth electronics categories Toysrus.com. Throughout his career at Toysrus, Starwood Hotels, Getty Images and Fab.com, he has led data-driven teams that business outcomes generated from bespoke analysis. He has been quoted by the American Marketing Association and Direct Marketing Association as an expert on promotional ROI measurement. Larry has a Bachelors of Science in Finance from Carnegie Mellon University, and an MBA from Baruch College, Zicklin School of Business.